discovery on hbo max
HBO Max and Discovery+ Merge: Economic Impact for Creators, Brands, and Viewers
Why the merger matters to creators and advertisers Key Takeaways * The combined library exceeds 30,000 titles. * Ad-supported tier will launch in 2024. * Brands gain one‐stop data on 200 M users. * Creators can cross-promote scripted and nonfiction. * Subscription cost drops 12% for bundled access. In my work consulting indie